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Hotels are losing the battle for last-minute mobile bookings to the online travel agencies. It’s not a huge surprise given their respective marketing resources, but this could hurt hotels even more in the future as the shift to mobile bookings accelerates.

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4 Hotel Social Media Marketing Pitfalls

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What do modern travelers want in hotel design?

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What Guests Expect for Luxury Hotels

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Who books a hotel nowadays without checking online reviews first? Travelers used to only have access to firm-generated information like location, amenities and class of service, and if they were lucky perhaps a guide book detailription.

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We all know that WiFi is an essential addition to today’s top hotel, but what the industry leaders are quickly catching on to is how your internet connection can increase your marketing opportunities.

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How Your Hotel Can Mimic Snapchat's Tactics?

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Useful Tactics to Gather Hotel Guest Feedback

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As the use of mobile devices continues to grow, so do the opportunities for hoteliers to capture additional bookings. By 2015, mobile is expected to generate an average of 22% of online bookings, up from 11% in 2013.As the use of mobile devices continues to grow, so do the opportunities for hoteliers to capture additional bookings. By 2015, mobile is expected to generate an average of 22% of online bookings, up from 11% in 2013 (see Figure 1). As this growing trend continues, it is impossible for hoteliers to doubt the importance of a strong mobile strategy. What is important to note is that while these new bookings are increasing, they illustrate unique characteristics and behaviors which differ from traditional web bookings. In order to capitalize on this opportunity, it may be time for many to adapt their existing e-commerce strategy to appropriately respond to the different and ever-changing mobile behaviors.

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