培训动态Wouldn’t it be your dream to have every traveler extend their reservation? Targeting “Bleisure” business is becoming increasingly popular and more hotels are looking for ways to convert business traveler guests into leisure guests too.There is a learning curve to understanding similar-sounding Internet terms, but even knowing the basics can go a long way towards understanding your web analytics and making educated decisions. We hope that this quick introduction will help you better understand the basics so that you know how to talk about your website’s performance even if you’re a beginner.Conversion attribution has become more complex with the booking funnel passing through multiple sessions, sites and devices. As marketing’s ambit of responsibility alters to handle a wider list of intertwined touch points, marketing analytics needs to evolve as well, sources said.In the hospitality industry, guest experience, satisfaction and value are held in the highest regard. With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content as marketing opportunities to leverage guest engagement and loyalty.How Hotel Revenue Managers Prepare for Next Season?Online hotel reviews have a major impact on those looking for a place to stay: Consumers trust online recommendations almost as if they came from friends, and popular websites such as Booking.com, TripAdvisor and Expedia garner between 25 and 40 million visitors each month.