培训动态Customer service and the way your guests reach out is changing. Are you tuned in to where the conversations are taking place? Or are you waiting by a phone that isn't ringing?Hotel mobile apps have existed for some time now, but the impetus for brands to develop one has never been more compelling: 60 percent of travelers will download a new app for their upcoming trip, and U.S. mobile device users spend 81 percent of their time using apps versus browsers.Targeting Millennial travelers is essential for all hotels. By 2030, there will be an expected 78 million Millennial travelers and they are predicted to outnumber baby boomers by about 18 million (Skift).
2014-07-17Mobility is the backbone of innovation, sources said. While most advancements in the hotel technology world are happening outside the guestroom, they’re still happening on the mobile platform. At HITEC, Hotel News Now identified five tech trends that will shape the future of hospitality.When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond. How does a user search for a hotel room or a flight and then eventually decide to make a booking?For hotel marketers and destination marketers, a strong social media presence should be at the top of your to-do list, EVERYDAY.The hotel room key card may become as obsolete as the brass room key it replaced. Door lock vendors have developed the technology to let smartphones function as keys, and the hotel industry is starting to experiment with it.The power of the post-stay email is HUGE and all it takes is knowing on how to use this email effectively to add more value to your guests, garner positive reviews, and improve guest retention.