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Facing steep competition from fellow booking websites, online travel agencies have been experimenting with travel rewards as a means of incentivizing consumer loyalty -- at the expense of straining relationships with the hotels with which they partner.10 Principles of Effective Hotel Web Design
2014-07-03
Usability and the utility, not the visual design, determine the success or failure of a web-site.According to a new survey, younger travelers are more likely to use reviews before booking a hotel. 30% of travelers in the age bracket of 25 to 34 years use reviews most of the time, and 28% of those aged 18-24 always use reviews.5 Tips to Manage Your Hotel’s Video Strategy
2014-07-01
There is no doubt that video is one of the most effective and fast- growing strategies for content marketing.The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.Perhaps a surprise – user review giant TripAdvisor‘s Chinese brand DaoDao has fewer hotel reviews than online travel agencies in China.6 Hotel Website Design Crimes
2014-06-26
The most “criminal” hotel website design attributes which you need to avoid.With companies relying more on social media to increase brand awareness and customer acquisition, ensuring your social media accounts have maximum impact has never been so important.If this trend hasn’t started yet, it is going to be one of the big ones of 2012 and that’s the re-design of hotel websites. Most hotel websites have been designed more than 2 years ago and many are still Flash based, few of them are mobile friendly and a large percentage of them are based on smaller screen sizes.4 Rules for Hotel Mobile Web Design
2014-06-24
Travis Katz, CEO and co-founder of trip planner and review site Gogobot shares 4 guidelines for hotel mobile web design.
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