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培训动态

Facing steep competition from fellow booking websites, online travel agencies have been experimenting with travel rewards as a means of incentivizing consumer loyalty -- at the expense of straining relationships with the hotels with which they partner.

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Usability and the utility, not the visual design, determine the success or failure of a web-site.

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According to a new survey, younger travelers are more likely to use reviews before booking a hotel. 30% of travelers in the age bracket of 25 to 34 years use reviews most of the time, and 28% of those aged 18-24 always use reviews.

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There is no doubt that video is one of the most effective and fast- growing strategies for content marketing.

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The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.

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Perhaps a surprise – user review giant TripAdvisor‘s Chinese brand DaoDao has fewer hotel reviews than online travel agencies in China.

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The most “criminal” hotel website design attributes which you need to avoid.

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With companies relying more on social media to increase brand awareness and customer acquisition, ensuring your social media accounts have maximum impact has never been so important.

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If this trend hasn’t started yet, it is going to be one of the big ones of 2012 and that’s the re-design of hotel websites. Most hotel websites have been designed more than 2 years ago and many are still Flash based, few of them are mobile friendly and a large percentage of them are based on smaller screen sizes.

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Travis Katz, CEO and co-founder of trip planner and review site Gogobot shares 4 guidelines for hotel mobile web design.

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