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培训动态

By now, hoteliers have heard about the importance of social media and the fact that they should be using it as part of their online marketing efforts. What may not be clear, however, is WHY exactly it is important. To many, the first thought that comes to mind is “Isn’t social media just a way to keep in touch with family and old friends? How could that possibly be beneficial for my hotel?” When it comes to using social media for your hotel, there are both search and social benefits.

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With access to nearly unlimited travel planning information, today’s travelers have a better-than-ever understanding of what to expect while on the road. More importantly, they are starting to require more from their hotel experiences.

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Since we're always looking for examples of great hotel websites and also, how hotels can improve their websites, we asked the folks at Noise to come up with their 10 Commandments for Building Hotel Websites. We think these expert tips could apply to anyone building a website but Noise has a special few steps just for hotels. You're welcome.

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Innovative hotel groups and hotel management companies are using CRO across their web, call center and sales operations to rapidly distance themselves from their compsets.

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Research from Millennial Media, a mobile advertising specialist, and comScore, analyzes travel-related activities by thousands of users to understand travel brands’ advertising spend activity on mobile, their requirements and strategy to reach target customers.

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2014-05-27

2014-05-26

There are many tools hoteliers can use when it comes to selling their properties. The strongest and most influential are photos. It can’t be stressed enough how important quality photos are to a merchandising a property.

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Today, travelers increasingly turn to peer reviews when deciding where to spend their hard-earned money. Many hospitality professionals already understand the value in harnessing online mentions to showcase their property. Guest comments and reviews are just one of the ways that guests show their appreciation for all the behind-the-scenes work you’ve invested in your business.

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Digital technology and the connectivity it brings have disrupted the way decisions are made – from getting informed, the transaction itself to the experience and how it is shared. How the changes will affect you?

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