培训动态

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培训动态

Hang on tight, website design is primed to go in some exciting new directions. I recently attended American University’s Social Learning Summit (SLS), a conference open to the public that features panels of the top marketing leaders in the Washington, D.C. area. I gathered some ideas from the session on user interface and user experience that will help you in venue marketing.

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As online bookings become the norm, the travel industry is focusing on the next channel—mobile. eMarketer estimates that mobile travel bookings are beginning to boom, with US mobile travel sales, including travel purchases on both tablets and smartphones, expected to increase 59.8% this year to reach $26.14 billion. On top of that, we expect the number of mobile travel bookers in the US to grow 27.5% in 2014 to hit 33.5 million consumers.

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2014-05-14

Marketing hotels on the internet via social media channels goes a long way in determining how well you’ll engage with your audience and if you’ll create a solid fan base amongst travelers.

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It is increasingly harder for hoteliers to come up with compelling reasons to convince their customer base to download a hotel app.

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Choosing the right image can do more than just show off your property, it can actually cause travel shoppers to feel something - emotional responses like this can impact our behaviour, in this case, inspiring a consumer to book. Musician David Byrne says, "That's the thing about pictures: they seduce you."

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Customers are definitely the most important stakeholders in hotel business. Here are some steps that will help your hotel to improve the quality of its services to customers.

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5 Ways to Improve Hotel Website Conversions

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The fragmented media landscape has turned the traditional marketing funnel on its head, making it more difficult than ever for hotel marketers to either control their message or distribute it to a wide enough audience.

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The new Outrigger mobile website is a highly-visual, interactive tool designed to improve the path to conversion for its mobile visitors.

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