2013-12-06These days, it's as easy to book office space at hotels as it is to book a room. A number of hotels are making use of unused space by renting it to travelers or even locals looking for places to work. Like pop-up restaurants before them, "pop-up offices" are now becoming more common in the hospitality industry.The study is based on a three-month analysis of Adara's extensive network of shopping, booking, loyalty and mobile data derived from more than 1 billion travel transactions that the company processes each month.Commissioned by Expedia Media Solutions and conducted by comScore, the study demonstrates the expansive opportunity that the leisure travel market provides for marketers.
Treating Meta Search Marketing as a Distribution Channel Results in Loss of Direct Revenues for Hoteliers
2013-11-26We are currently witnessing an explosion of meta search sites and online publishers, facilitated by advancements in digital technology and advertisers’ perceptions of these sites as “unbiased” online media players compared to the OTAs.
2013-11-18I also see a lot of the complicated, awkwardly placed keyword such as “the Miami airport hotel parking lot.” While unrelated to the race for rankings, there’s a plague of superlatives that are totally annoying: the well-appointed, airy guestrooms; the thoughtfully decorated, spacious guestrooms; the supremely comfortable guestrooms; and so on.