培训动态

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培训动态

When the current generation of young travellers enter a hotel, they want to feel completely at home, connected and to be in a setting where they can be part of an experience.

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These days, it's as easy to book office space at hotels as it is to book a room. A number of hotels are making use of unused space by renting it to travelers or even locals looking for places to work. Like pop-up restaurants before them, "pop-up offices" are now becoming more common in the hospitality industry.

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Hotel reviews are put everywhere on the internet. It’s easy to deal with the good, but how do you go about dealing with the bad? Especially when people have published their rantings for all of the world to read.

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The study is based on a three-month analysis of Adara's extensive network of shopping, booking, loyalty and mobile data derived from more than 1 billion travel transactions that the company processes each month.

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As hotel bookings shift further from offline to online, brands and OTAs are finding it necessary to differentiate what part of the travel process they vie for consumers’ attention.

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Commissioned by Expedia Media Solutions and conducted by comScore, the study demonstrates the expansive opportunity that the leisure travel market provides for marketers.

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We are currently witnessing an explosion of meta search sites and online publishers, facilitated by advancements in digital technology and advertisers’ perceptions of these sites as “unbiased” online media players compared to the OTAs.

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I also see a lot of the complicated, awkwardly placed keyword such as “the Miami airport hotel parking lot.” While unrelated to the race for rankings, there’s a plague of superlatives that are totally annoying: the well-appointed, airy guestrooms; the thoughtfully decorated, spacious guestrooms; the supremely comfortable guestrooms; and so on.

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Are clients aware that the hotels that appear in their searches are classified according to the size of the commission Booking receives on the amount of the reservation?

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Social media marketing is making a fantastic progress in the past few years. Today, updating Facebook status may be as important as eating breakfast in the morning. Does your hotel really need Facebook or Twitter?

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