培训动态

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培训动态

96% hoteliers agree: Positive reviews generate revenue

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The InterContinental Hotel Group recently conducted a global survey of their hotel guests, and came to the following conclusion, as expressed by their CEO: "Hotel brands have traditionally concentrated on being 2D – how to be both global and local. But our research shows that the rise of personalization means brands must be 3D [personalized, local, global] in order to build both trust and lasting relationships with guests and to win in a highly competitive global market".

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1. Make your own website experience fantastic.2. Never lose a customer through your reservation center.3. Remember the traditional travel agent....

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Travel industry rates can help a hotel on a regular basis and especially during low times. Of course, hotels should never lose their focus in making sure that they exert all effort to sell the inventory to their most valuable clients. But after all has been done, you can sell your remaining rooms to filler segments, such as your travel industry rate.

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After seeing complimentary Wi-Fi service become ubiquitous at limited- and select-service hotels, owner-operators of full-service properties are now facing growing pressures from consumers and brands to provide a tiered program that features free, property-wide basic service while charging for premium broadband access.

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Today, businesses of all kinds—from local coffee shops and supermarkets, to car washes and movie theaters—offer points or loyalty incentives to their customers. It has become a common approach to establishing a tether between you and any number of businesses.

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While revenue management in hotels has not been quantified to the extent it has in other sectors, such as retail, incorporating analysis of social media can provide another valuable signal on which revenue managers can base their judgments.

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The new report "Global Online Travel Payment Snapshot 2014", confirms that credit and debit card dominate in the vast dynamic market of online payment for travel and lodging, while alternative payment methods are slowly making inroads.

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Complimentary breakfast and free Wi-Fi most valuable hotel amenities

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Marriott International uses global blending to enrich guest experience

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