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培训动态

If a love-hate relationship exists in the hospitality industry, it’s between hotels and online travel agencies (OTAs) such as Expedia, Orbitz and Priceline, among many others. On one hand, OTAs extract sizable commissions, which understandably grate on the hotels that must pay them. On the other, they also produce an enormous amount of bookings, which hotels covet.

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Travel ecommerce (online travel, digital travel – the terms often vary) has been on a roll for quite a while now.

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Mobile optimization is a critical aspect of today’s digital marketing strategy for hotels. According to Google, 25% of travel bookings by leisure travelers were made on a smartphone and 27% were booked on a tablet.

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Want to see specific content marketing tactics that other hotels have employed successfully? First, start with the basics.

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One thing that many hotel marketing and destination marketing professionals can agree on: It’s difficult to deliver a concrete return on investment for their social media programs. While most hotels, resorts and destinations sense that value exists in having an engaging and active social media presence, they’re hard-pressed to always connect it with an actual return or dollar amount.

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Now there is one competitor you absolutely do not need – yourself! Cannibalization of your hotel website traffic happens when you help your visitors leave your site via external links.

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3 Reasons Why Social Media is Your New Search Ranking Tool

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Extraordinary amounts of data about customers and their behavior is out there; the question is figuring out how to use it to maximum benefit.

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Loyalty, too, is crucial in helping hotel brands attract and retain customers, generate revenue and remain competitive. Brands have found that, rather than raise program reward thresholds - a 2013 tactic that created "mattress runners" and did little for guest loyalty - they should genuinely invest in their guests.

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Are you trying to build relationships with millennials – also known as Generation Y? Well, you’re not alone – most hoteliers are eager to connect with generation Y, the fastest growing segment of today’s workforce, as they seem to be the hardest to reach.

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