培训动态Social media and mobile technology are making the prospect of personalized one-to-one marketing and dynamic pricing a reality in the hotel industry.
2014-02-21A recent study by Google and Nielsen has revealed that almost three quarters of mobile users make enquiries using a search engine when using their devices to complete a purchase. It therefore goes without saying that if you haven’t done so already, implementing a mobile SEO strategy should be one of your top priorities in 2014.Fact – online travel agents are taking everyone’s lunch, apparently charging pretty high commissions and have become pretty good at the whole hotel distribution game.No discussion about OTAs and hotel distribution would be complete without at least one mention of Booking.com (yes, we know there is debate about whether it’s strictly speaking an OTA).The point is, how and why, has it (and others) become so successful?To Facebook’s credit, most of the changes are intended to make our lives as marketers easier and help us market hotels in smarter ways. You’re probably not aware of some of Facebook’s newest and extremely useful capabilities.Businesses launch SEO campaigns all the time, and these campaigns often fail for a few standard reasons. The problem is, each failed campaign is a loss of time, money, and potential profits – so what can you do to make sure that your campaigns fare reaching potential guests at your hotel? The first step is being aware of the cause. These four reasons are why ninety percent of SEO campaigns fail.Marketing professionals agree that big data analytics will become a major component of their business over the next several years.Room sales are the key to a hotel’s success is not a secret—and every property has its own strategy to help grow its number of reservations. Some offer discounts, others create specialized packages—those are the two most popular strategies used by hotel managers.There’s no need to run into the error of fossilizing only and uniquely on this type of incentive, hoteliers should search for new ways to entice guests using the following guidelines: