培训动态So now here we are, multi-generational, with the ability to plan, price and book events and group rooms in the palms of our hands. How do you capitalize on the opportunity to reach audiences of varying generations and increase group room bookings?The commissioned survey - conducted by PhoCusWright - reveals that more than half of global respondents do not want to make a booking commitment until they read reviews and find out what other travellers thought about the property.
2014-02-13Google is expanding its hospitality presence and making it hard for hotel marketing staff to turn away from these innovative concepts. In fact, four hotel chains are on board with Google's latest offerings in hope that these apps will help with their online hotel marketing efforts.
2014-02-13Franchises and chains pose unique challenges for marketing and customer care alike, and thus for social media community managers. Even with centralized reservation and CRM systems, social media inevitably becomes a major component of customer care.Recent research has shown that there is only one thing that guests would prefer over a complimentary breakfast or free parking, and that is Wi-Fi. (Source: Hotels.com 2013 Survey) Nowadays, the first thing a guest tries, before your quality breakfast or your comfortable bed, is the quality of your Wi-Fi.What makes meeting planners and leisure travelers almost buy?What makes them ready to make a reservation or sign that contract, then drop out at the last second?What makes them stare at your booking page or revised RFP, wanting to stay at your property, then ultimately, closing the door and moving on to something else?It’s what everyone in hospitality marketing should be aware of. It’s what you need to learn how to fight against when you are striving to increase group bookings at hotels.It’s the #1 sales conversion killer: FEAR.Virtually without exception, tourism destinations are doing a great job offering up engaging content on social media, but how do you ensure this is delivering a return on investment and where do you focus efforts in 2013?Most OTA agreements require that hotel operators not advertise room rates for lower than what is listed on their websites. Fortunately, we worked with several hotel management and marketing experts to discover five ways hotel operators can bring customers back to booking direct, without conflicting with their OTA. Here’s a summary of each:2014 is already gearing up to be an exciting year for destination marketing and marketing hotels online via social media.