培训动态There is an overwhelming number of mobile marketing possibilities. Choose what suits your business needs and will help convert potential prospects to customers.According to a new study conducted by Google, affluent travelers research various elements of travel across devices, before and during their trips, and they are likely to book on the basis of loyalty program membership.Many high-end businesses (such as luxury hotels) don’t dignify ecommerce and use the web for pure communication. They could not be more wrong.There’s no doubt that standard browser advertising tools like Google AdWords have been effective in the past. But just how effective are they now? With online travel agencies (OTAs) usurping valuable brand keywords, buyers are faced with more search results than ever, and hotels have to place even higher bids to have their Google Ads show.
2014-01-22Hoteliers know that regardless of how smoothly they attempt to run operations around the hotel, there is always the chance that a guest could have a negative experience. Even worse, the guest could detail the negative experience on a review site such as TripAdvisor. A hotel’s online reputation is extremely important since the majority of travelers will read through a hotel’s reviews in order to obtain a better idea of what they can expect if they choose that particular hotel. Do not be discouraged if your hotel receives a negative review. Instead, take the time to craft a well-thought-out management response. Here on some tips on how to respond to negative reviews:21 copywriting tips on how to write hospitality marketing emails get noticed, opened and read.When adding each line item to the digital marketing budget, it’s important to take a holistic approach. What is your overarching strategy, what technology do you need to invest in to support your digital marketing efforts, and what digital marketing campaigns will result in the highest ROIs and the most direct bookings? If you want to start the year off in tip-top shape, you need to commit to your 2014 budget now.Accor to reach a high growth market with a performing Arabic website, adapted to local specificities.
2014-01-17What words of advice do senior executives from Google, TripAdvisor, Facebook and Twitter have for hoteliers for 2014?