2014-01-17What words of advice do senior executives from Google, TripAdvisor, Facebook and Twitter have for hoteliers for 2014?So you’ve decided to start a blog for your hotel, now what? Its time to start thinking about the logistics of day-to-day management. Here are some rules to follow and tips to help you succeed.Your GDS Hotel Description (HOD) acts as an electronic hotel marketing brochure to increase hotel group bookings. Here are top tips and best practices for putting together a powerful HOD.
2014-01-15Hoteliers have always made it a priority to know the types of guests (business, leisure, and affluent travelers) that stay at the hotel. Hoteliers often seek to know the reason or occasion for which the guests are traveling in hopes of gaining a better insight about their guest that would in turn help hotel management provide better customer service and offer the most sought after amenities.I know we are living in a multi-device world, and I will provide my website visitors with the best user experience by utilizing Responsive Design on the Server Side (RESS) no matter what device they use to reach the hotel website.In the travel & hospitality sphere, it’s always insightful to take a closer look at how hotels embrace new technologies and face upcoming challenges. The folks at NetAffinity came up with this nifty infographic that paints a pretty good picture of digital marketing trends hotel marketers can expect to deal with in 2014, if they aren’t already! Truth be told, many of these trends apply to most travel industry stakeholders in some shape or form.
2014-01-13As a marketer, mobile is a powerful place to connect with your audience and naturally, if you are like any other business in the battle for market share, you probably already have an app or you are hurrying to jump on the mobile bandwagon. But what's your strategy?I know that search engine marketing has become increasingly complex and demanding, and that I need to increase SEM campaign management, budget and campaign monitoring efforts.