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“Social media is a great tool for us to personalize their experience and make them feel special during their stay,” said Loews spokeswoman Christina VerHeul, who added that the hotel tracked down the birthday of a guest through social media and put a cake in her room.

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When hotels began issuing a storm of lawsuits against TripAdvisor last winter, accusing the mega-review site of publishing false and misleading reviews, it seemed—after years of simmering resentment—as though a full-blown war might be on the horizon. But instead of a battle we got a détente, and a flurry of hotel companies are now announcing plans to integrate user reviews into theirownwebsites—either through partnerships with TripAdvisor or by launching their own programs.

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As cell phones have become an increasingly ubiquitous part of our day-to-day lives, many of us have become exceptionally bad at planning. Lately, our last-minute mania has started to shape how we make hotel reservations.

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Speaking with a number of luxury and boutique hoteliers, ideally what they want is to be selling as close to rack rate as possible, with long lead times generated by non commission sources.

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Hyatt Hotels Corp. has launched a newHyatt.comwebsite designed to enhance the guest experience.

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Kendall College School of Hospitality Management, ranked the No. 1 program in Chicago for preparing students for hospitality careers, has released its first-ever trends outlook for the hospitality industry in 2014.

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For decades now, hotel marketing online and off follows the same pattern and approach: To attract prospective hotel guests, it presents glamorous images of accommodations and locations, supported by more or less creative content, clever pricing and occasionally a really unique service offer. "A picture is worth a thousand words" is indeed a strategy that works but, does one uniform concept significantly make you stand out from your competition, and…

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Mobile web design for hotels is another exciting development in the world of hotel marketing as more travellers research and book hotels using mobiles. In a survey by leading travel site, TripAdvisor, nearly 40 per cent of respondents have planned trips using mobile devices while 60 per cent have downloaded travel apps and 52% researched restaurants on their mobile device.

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Part one of this series helped you get confidently set up for your 2014 digital marketing budget planning. It shed light on key issues that you should consider. Part two highlighted primary digital marketing channels and initiatives vital to all property types in 2014. Part three will now recommend dollar percentage allocations across those channels and initiatives, broach ROI, and provide your team a digital marketing budget template.

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Responsive design is the new black. Everyone is talking about it. Companies that want to look like the future are clamoring to introduce their brand to the contemporary multi-screen world with a sleek responsive website that will wow their users no matter what device brought them there.

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