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培训动态

How hotel SMS marketing be effective?

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Many of us luxury travelers believe that service makes the difference between a very nice hotel and a memorable hotel. But what constitutes truly great luxury hotel service?

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Everyone’s investing in mobile. Some hotels are spending millions of dollars. But is it really paying off? If the results posted by hotel giant IHG this week are anything to go by, mobile can make a difference to your bottom line. But where does the real value in a hotel’s mobile strategy lie?

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Popular with both business and leisure travelers, THE FOREST by WANGZ is a boutique serviced apartment complex located in the heart of Singapore. The property has three different types of serviced apartments (all of which include a fully-equipped kitchenette, complimentary Internet, local calls, breakfast and parking) available for both short- and long-term stays. Impressively, THE FOREST has earned and kept the coveted number one spot on TripAdvisor since shortly after opening more than three years ago.

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Quotes from 9 top hotel CEOs that address travelers' insatiable demand for Wi-Fi and how and why hoteliers are coming around to free access.

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Based on various market research, the results show that big data, use of analytics, content personalization and mobile bookings continue to move and shake the industry in the upcoming months.

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What happens when that negative review is posted online for all to see? The problem hoteliers face today is that guest feedback is no longer private. Your guests are writing about their experiences at your property on social media and sites like TripAdvisor and Expedia and prospective guests are reading these public reviews before they make their decision to book you. According to a TripAdvisor study, 93% of travellers say online reviews have an impact on their booking decisions.

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The region’s occupancy for January grew 4.9% to 64.7%; its ADR dropped 7.2% to $111.50; and its RevPAR decreased 2.7% to $72.18.

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Phocuswright: Global Hotel Online Booking Share Data

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You're far too busy cleaning your property, welcoming guests, and managing reservations to focus on managing your online reputation. However, your online presence is absolutely imperative to attracting new guests, especially in this day and age.

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