Marriott International managed its social media very efficiently. Of the six rankings, Marriott leads in total number of fans on Facebook, however came very close second for followers on Twitter. Hilton Hotels, on the other hand, is the leader in Twitter fans and second in Facebook followers. Marriott was very successful in keeping its fans and followers engaged on both Facebook and Twitter. It also received most number of recommendations on both the platforms. Hilton Hotels was a close second in these categories.