2015-01-08Travel and tourism is a trillion dollar industry that is continuing to grow and change. The largest change we have seen is the shift to mobile. Since mobile has become an everyday necessity, it is altering the way people travel. From researching and booking, to the actual traveling itself, travelers now expect everything to be mobile friendly. This is transforming the way brands need to interact with travelers in order to meet their needs.Emails are increasingly being consumed on mobile and tablet devices. But that doesn’t mean the days of desktops are over.Whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns.Successful mobile travel sites invite users to browse and book with compelling visual navigation, advanced search options, a slide-in main menu, and a reduced number of lengthy page loads, finds new user experience research from Usablenet.