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When travel shoppers are combing the internet for the perfect hotel they are engaged by dynamic visuals. The key question is, which images will have them pulling out their credit cards to book a night’s stay?

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3 Types of Potential Guests Hotel Website Should Cater to

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Social Media: How Much Are You Investing?

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Every hotelier knows what ROI (Return on Investment) can be expected before deciding on any investment. Hoteliers now need to spend a considerable amount of time and money in increasing the levels of customer experience because the ROE (Return on Experience) is manifold.

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There was a time when hotel restaurants were special and desirable, the pinnacle of fine dining experiences and the places to be seen.

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A recent study by The University of Minnesota took a look at how shoppers perceive discounts and value added items when shopping. The study found that shoppers prefer to get more for their money than to receive a flat discount. But when presented with both options they will often choose the discount. That sounds contradictory doesn’t’ it?

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Social media is a playground full of excited kids; play equipment and plenty of noise and colour. Having followers who like your content is great. Having followers who exchanges meaningful content is awesome.

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As digital-savvy US millennials begin to play a larger role in the workforce, their travel preferences are poised to shake up the staid world of corporate travel.

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15 Facts about Customer Experience

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