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The hotel industry has the highest costs of customer acquisition in the travel space.

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We're always looking for ways to make our travel experiences easier, more efficient and more enjoyable. In that spirit, we're taking a look at the innovations in hotel technology that could make traveling even better in the future.

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It's easy to agree that innovation has to be at the heart of all that we do. Think for a moment about your individual customers and market segments at this time last year.

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The first step was all about discovery. The second step was all about clarification. Now it's time to put it all into action – via tactical and logistical issues – which, like most things, is easier said than done. Chief among this, we need to explore some of the ways you can encourage guests to book directly through your brand.com or central reservation system.

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What is Pay-per-Click (PPC)? [INFOGRAPHIC]

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What Type of Logo Is Right for You?

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20 Hotel Marketing Ideas Hoteliers Should Know

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It’s a dog-eat-dog hotel world out there with everyone vying for travelers to stay at their property. So what can you do to make your property stand out from the rest?

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Hotels in the Asia Pacific region experienced mixed results during September 2014 when reported in U.S. dollars, according to data compiled by STR Global.

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TheSearchAgency has singled out the best and some of the worst travel brands via a major study into their prowess on mobile devices.

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