Shire Hotels Launch Price Comparison on Website
In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers who (quite rightly) like to shop around for the best price. Not only does this mean less operating profit due to commission, but it can result in lost bookings when a consumer shops alternatives and competitors through OTAs.
Quantifying the impact of booking abandonment due to visitors looking to compare prices is challenging, but a recent study by Salecycle suggests that 37% of those who abandon a travel booking gave the reason ‘price too high / want to compare’. So what can hotels do to reduce this figure?
Sam Wilson and the team at Shire Hotels have taken a bold step to retain the visitor, allowing them to compare their own price against Expedia, Booking.com, Hotels.com and Late Rooms directly within their own website.
(Read more at: Hotelspeak.com)