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Engagement Tops Social Media Best Practices

2014-08-27

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Many hotel marketers have long since jumped into the social media waters. But few are making waves, according to participants of HNN’s marketing virtual roundtable.


What matters is engagement, they said. Marketers must actively monitor each channel to foster meaningful interactions with guests. Creating a social media profile just to create a profile is a fool’s errand. 


What’s the one social media strategy all hotel marketers should remember? 


More details at hotelnewsnow.com