Social Media Marketing Is About Listening to Customers
Social media is still in its infancy, and many business executives still don't understand how to leverage it for their organizations, large or small. They're too focused on the talking, and not focused enough on the listening.
When I speak, I often begin by asking my audience, "How many of you know at least one executive who doesn't fully understand the business value of Twitter?" Sure enough, the entire audience raises their hands. Then I tell them about my experience in Las Vegas three years ago.