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Survey: Does Your Hotel’s Mobile App Have These Top Features?

2014-07-22

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Hotel mobile apps have existed for some time now, but the impetus for brands to develop one has never been more compelling: 60 percent of travelers will download a new app for their upcoming trip, and U.S. mobile device users spend 81 percent of their time using apps versus browsers.


Given this, Software Advice conducted an online survey of of 2,126 randomly selected U.S. travelers to discover what features of a hotel’s mobile app travelers want most—so that hotel marketing managers can make better decisions on how to engage guests and boost revenue. Here, we highlight the key takeaways.

More details at overnight-success.softwareadvice.com