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How Loyal Are Millennial Travelers?

2014-12-10

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Asdigital-savvyUS millennials begin to play a larger role in the workforce, their travel preferences are poised to shake up the staid world of corporate travel.Marketers and travel managers alike will be compelled to rethink their approach to everything from advertising to loyalty programs to the technology behind guest services, according to a new eMarketer report, “Business Travel 2.0: Millennial Behaviors Shift Travel Marketing Dollars.” 


More details at emarketer.com