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Is Reality Marketing the Future of Online Reputation Management?

2014-08-22

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In today’s social-media driven climate of online reviews, guest expectation and online reputation management is fast becoming critical to getting more positive reviews.

 

Guests arrive a hotel with expectations determined primarily by the information they find online. So how can you make sure to provide an experience that lives up to what they’re led to expect?

 

Failed Expectations: The #1 cause of negative reviews

 

A couple arrives at a hotel, ready to settle into the lovely hotel room they booked online. It looks spacious and bright on the website– perhaps they’ll even get that famous New York city skyline showcased in the brochure? But they soon discover the room is dark, with no view – considerably smaller than they were led to believe. The hotel failed to live up to the glossy offerings promised online, leading to feelings of anger and frustration toward the hotel. Quite simply, their expectations were set incorrectly.

 

More details at reviewpro.com