The 2013 Traveler's Road to Decision: Aﬄuent Insights
According to a new study conducted by Google, affluent travelers research various elements of travel across devices, before and during their trips, and they are likely to book on the basis of loyalty program membership.
The study found
- Affluents comparison shop for travel, and half anticipate shopping around more in the next year.
- Online travel video usage is increasing among affluents.
- Affluents are increasing their enrollment in loyalty programs, which impacts their likelihood to book.