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Worth Copying: The Sly & Smart Ways OTAs Convince People to Book


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What is the most powerful asset OTAs have that your hotel doesn’t?

A powerhouse of psychological marketing tricks and tactics up their sleeves that convince and drive people to buy. In other words, they are wizards at marketing hotels online. 

Picture this: A guest goes to an OTA to research hotels in your area. She finds your property and it piques her interest. She then goes to your website to research it. She likes what she sees. She hems and haws, clicking back and forth between your site and the OTA to see where she should book the room. More often than not, the OTA wins out.

More detail at hospitality.cvent.com