Brands Adapt with Urbanized Hotel Concept
What do modern travelers want in hotel design?
According to a recent article in Conde Nast Traveler that ranked the 2014 best new hotels in the world, today’s travelers want “A sense of place: a hotel that celebrates where it is in the world” and “a sense of personality: a hotel where it feels like every decoration has been hand-chosen by a person, not by a committee.”
We’ve seen this trend emerge in the past few years as guests challenge our standard way of thinking, seeking out properties they can connect with and where they can have a personal experience.
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