Why Wi-Fi is Keeping Hotels from Receiving 5 Star Reviews
Recent research has shown that there is only one thing that guests would prefer over a complimentary breakfast or free parking, and that is Wi-Fi. (Source: Hotels.com 2013 Survey) Nowadays, the first thing a guest tries, before your quality breakfast or your comfortable bed, is the quality of your Wi-Fi.
Modern travelers are hyper connected and cannot bear to be offline. Business travelers need to be able to check their emails and take online conference calls, while leisure travelers are eager to use the internet to connect with friends and family, discover local attractions and enjoy music and videos after a long day of travel.
A 2013 study by Forrester Research further revealed the 90% of those polled indicating that Wi-Fi was their top sought amenity. Moreover, the same study revealed that 34% would consider it a ‘deal breaker” if the hotel did not offer free Wi-Fi.