On September 26, 2024, “APAEM Seminar Series: Building and Executing a Winning Digital Marketing Strategy in the Hospitality Industry” was successfully held at the University of Macau (UM). This event was hosted by the Asia-Pacific Academy of Economics and Management (APAEM).Dr. Xin Huang, founder of Guangzhou Wintour Information Technology, served as the guest speaker.

Screenshot of Registration on the University of Macau Website

During the seminar, Dr. Huang Xin provided an in-depth analysis of the evolution of digital marketing in the hospitality industry, covering the journey from early webpage and information digitalization, through search engine and keyword optimization, social media and multi-channel marketing, mobile internet and omnichannel marketing, to the recent trends in AI and big data marketing. He then addressed the current stage of integrated and collaborative innovation, emerging large language models, and intelligent interactions, outlining an upgrade path for digital marketing in the hospitality industry.

Dr. Huang Analyzes the Evolution of Digital Marketing in Hospitality

(Image Source: University of Macau Website)

Following this, Dr. Huang focused on the three core phases of digital marketing: traffic and lead generation, sales conversion, and in-depth customer engagement. He explained the tools and technologies required for each phase in detail and, through numerous practical case studies, demonstrated how these strategies can be applied in real-world scenarios, offering valuable guidance to the attendees.

Dr. Huang Introduces Core Phases of Digital Marketing Strategies

(Image Source: University of Macau Website)

Additionally, Dr. Huang shared his invaluable experience in training digital marketing talent for the tourism and hospitality industry. He emphasized that talent is the key to advancing the industry, advocating for a deeper integration between education and industry to cultivate and attract individuals with innovative thinking and practical skills.

Dr. Huang with Dr. Huang and Prof. Rob Law

(Image Source: University of Macau Website)

The seminar attracted researchers, industry professionals, and students from various fields. Participants engaged in lively discussions on digital marketing strategies and the future development of the hospitality industry. Dr. Huang’s insights and perspectives provided profound inspiration for attendees, injecting new energy into the innovation and implementation of digital marketing strategies in the hospitality industry.

Dr. Huang Interacting with Participants

(Image Source: University of Macau Website)