Wintour

Digital Marketing in the Hotel and Tourism Industry has become a flagship course for the digital transformation of hospitality and tourism management programs in higher education institutions. Wintour, leveraging its extensive experience in providing digital marketing solutions for the hotel and tourism industry, has developed a highly practical course system. This system not only includes textbooks, teaching resources, and teaching methods specifically designed for undergraduate and vocational education, but also supports multiple specializations within tourism management programs.

Wintour's digital marketing course is characterized by its integration of theory and practice, combining modular and project-based teaching to ensure a seamless transition for students from core theories to practical applications. The course utilizes project-based teaching methods incorporating virtual simulation technology to strengthen students' in-depth understanding of business, products, and markets. Students are able to combine various digital marketing methods and apply digital marketing technologies and tools to solve relevant problems faced by tourism enterprises in digital marketing, thereby cultivating their comprehensive practical abilities and problem-solving skills.

Wintour provides independently developed textbooks, a comprehensive teaching resource platform, and advanced digital marketing training software for this course. Tailored digital marketing course implementation plans and programs are available for undergraduate and vocational colleges, as well as for different specializations, to meet specific talent cultivation goals. Wintour also offers dedicated teaching support services.

In the digital age, digital transformation is essential for tourism businesses to gain a competitive edge. It goes beyond the mere application of new information technologies, requiring a customer-centric approach, leveraging user data to drive operational process restructuring, thereby revolutionizing customer relationship management (CRM) models. A modern CRM course that keeps pace with the times is a must for cultivating modern hotel management talent.

Wintour upholds the core concept of "user data-driven CRM" and has built a practical CRM teaching system. This system is based on the "user growth model" learning framework, utilizing a Loyalty Program System (LPS), Customer Data Platform (CDP), and marketing automation tools for practical training. Through Wintour's intelligent learning platform, teachers are provided with a complete resource library based on a blended learning model. This library includes textbooks, PowerPoint presentations, question banks, training software, practical training tasks, and manuals, helping teachers enhance classroom teaching quality and create top-notch CRM courses.

Hotel Digital Operations is an interdisciplinary field that integrates new knowledge, technologies, and methods from multiple disciplines. It is a compulsory course for cultivating digital operation talents in the hotel management programs of higher education institutions. Wintour has brought together renowned experts in the field of digital hotel operations to collaboratively develop textbooks and has utilized Wintour's advanced training software and teaching platform to meticulously create a distinctive digital hotel operations course.

This course aims to help students comprehensively understand the fundamental knowledge of digital hotel operations, recognize the key technologies and data-driven concepts influencing digital hotel operations, become familiar with the application scenarios of digital customer experience in hotels, and envision the future of digital innovation in the hotel industry. The course content outlines the application of digital technologies in key areas such as guest services and operational management in hotels, allowing students to fully grasp the transformation of the modern hotel industry brought about by the new generation of information technology from multiple perspectives. Additionally, Wintour can provide real data from front office, housekeeping, food and beverage, and engineering departments. Through project-based teaching methods, it aims to cultivate students' data-driven thinking.

Hotel supervisors, as the foundational management position in the tourism and hospitality industry, are an essential stepping stone for students majoring in tourism and hotel management to enter their field. For future managers, regardless of how society and the industry evolve, the principles of supervisory management remain timeless. Wintour's Hotel Supervision Management course aims to help students majoring in hotel management gain a comprehensive understanding of the requirements for supervisors in the digital age and their own career development through systematic learning.

Based on daily hotel work scenarios, the course addresses the actual pain points and difficulties in hotel supervision work. It combines career planning knowledge to elaborate on the basic theories and operational skills that hotel supervisors should master from three aspects: role recognition, job skill enhancement, and practical operations in major business departments. The course helps students grasp the fundamental theories of digital management from both cognitive and practical perspectives and apply these theories to real hotel work scenarios. Furthermore, the course incorporates the current development status of the hotel industry, adding content on innovative thinking and digital capabilities that hotel supervisors should possess, laying a solid foundation for students' development in the digital age of the hotel industry.

The Big Data Application in Tourism and Hospitality course is a crucial component in cultivating modern tourism professionals. However, teaching this course presents numerous challenges. Wintour has meticulously developed a comprehensive curriculum and teaching resources with the aim of nurturing tourism and hospitality professionals who possess both expertise in the field and a strong data mindset.The course content imparts the concepts and thinking methodologies of big data as fundamental knowledge. It emphasizes the teaching of big data awareness, thinking, literacy, and methodologies, supplemented by relevant theoretical frameworks, lightweight coding exercises, and user-friendly practical training. The course syllabus supports 32 to 48 teaching hours and includes 11 practical training tasks that encompass typical industry tasks such as data collection, processing, analysis, visualization, and reporting. Each task is closely aligned with industry needs, ensuring students can apply their acquired knowledge in real-world scenarios.

Wintour's intelligent learning platform provides instructors responsible for teaching this course with a complete teaching plan and a repository of teaching resources. This repository includes textbooks, PowerPoint presentations, question banks, training software, practical training tasks, and manuals. It not only empowers instructors to innovate course content but also offers systematic support for the transformation of teaching methods.

As the hotel and catering industry leverages digital transformation to enhance its core competitiveness, the curriculum for catering operations management also needs to evolve. Firstly, the curriculum should integrate digital tools and technologies such as restaurant management systems (POS), customer relationship management systems (CRM), online reservation platforms, and data analysis tools. Secondly, it needs to emphasize data-driven decision-making, cultivating students' ability to utilize data analysis methods to identify and solve problems. Additionally, the curriculum should focus on emerging business models, covering topics like online food delivery platform operations, online marketing, and community operations to help students adapt to industry trends.

In response to these changes, Wintour offers practical teaching resources based on project-based learning methods. These resources cover various aspects of catering digital operations, including catering data analysis, catering membership system setup, online store operations, online restaurant decoration, and mini-programs for food delivery platforms. Through these resources, students will acquire practical skills in catering digital operations, laying a solid foundation for their future careers.

The Hotel Front Office Management and Digital Operations course is a core course in hotel management programs. With the digital transformation revolutionizing front office management and service models in the hotel industry, the prevalence of self-service, intelligent technology applications, data-driven personalized services, and mobile technology support is changing the nature of front office work. This demands that front office staff enhance their technological literacy and possess capabilities in data analysis, revenue management, product sales, personalized service, and customer relationship management. They also need coordination and organizational skills to effectively arrange and coordinate various resources.

Wintour provides innovative front office management course instructors with practical training task teaching resources based on front office work scenarios. Through project-based teaching using practical training tasks such as PMS data analysis, dynamic pricing, online upselling and cross-selling, membership system setup, online concierge service setup, and front office marketing automation strategy design, students cultivate digital literacy, teamwork, and collaboration skills, as well as comprehensive professional abilities in front office positions.