Course Content Design for Customer Relationship Management
In the digital age, digital transformation is essential for tourism businesses to gain a competitive edge. It goes beyond the mere application of new information technologies, requiring a customer-centric approach, leveraging user data to drive operational process restructuring, thereby revolutionizing customer relationship management (CRM) models. A modern CRM course that keeps pace with the times is a must for cultivating modern hotel management talent.
Wintour upholds the core concept of "user data-driven CRM" and has built a practical CRM teaching system. This system is based on the "user growth model" learning framework, utilizing a Loyalty Program System (LPS), Customer Data Platform (CDP), and marketing automation tools for practical training. Through Wintour's intelligent learning platform, teachers are provided with a complete resource library based on a blended learning model. This library includes textbooks, PowerPoint presentations, question banks, training software, practical training tasks, and manuals, helping teachers enhance classroom teaching quality and create top-notch CRM courses.
Features
- Up-to-date: Integrates classic and cutting-edge CRM knowledge systems, centering on user data-driven CRM and teaching around the customer growth model, enabling students to master CRM methods in the Marketing 4.0 era.
- Flipped Classroom: Provides pre-class online preview resources and question banks to support students' independent learning. In class, teachers focus on practical teaching, achieving high levels of teacher-student and student-student interaction, enhancing learning outcomes.
- Modular Combination: The course includes modular practical training tasks that can be flexibly combined based on learners, course hours, and teaching objectives to meet different teaching needs.
- Challenge-Based Learning: Supports students in using real companies as practice objects, planning customer growth strategies, and building CRM platforms to enhance their practical capabilities.
Technology And Tools
- Wintour Intelligent Learning Platform
- DOSSM-SalesTech Digital Marketing System
- DOSSM-MarTech Customer Data Platform and Marketing Automation System
- Wintour Scenario-Based Simulation Sandbox
Practice
- How to help tourism companies develop customers through mobile internet
- How to analyze customer behavior data and build user profiles
- How to enhance customer interaction through social media and marketing automation technologies
- How to improve customer conversion rates
- How to build customer loyalty programs and membership service platforms
- How to encourage customer referrals
Recommends
Customer Relationship Management in Hospitality and Tourism: Based on Digital Operations -ISBN 9787111679189 (CHINA MACHINE PRESS)
- Innovative Content: Based on the Marketing 4.0 era's customer relationship management model for the hospitality and tourism industry, aligning with new technologies, knowledge, and processes.
- Teaching Resources: PPT, demonstration lessons for practical teaching, and virtual teaching and research room for collaborative lesson preparation.
- Integration of Theory and Practice: Includes the design of 22 practical training tasks.