Wintour
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PRODUCT
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Courses
- Digital Marketing in Hospitality & Tourism Industry
- Customer Relationship Management
- Digital Hotel Operations
- Hotel Supervision Management
- Big Data Application in Hospitality & Tourism Industry
- Hotel Financial Management
- Marketing in Hospitality & Tourism
- Digital Restaurant Operations
- Hotel Front Office Management & Digital Operation
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Technology
- Hotel Digital Marketing Training Platform
- Customer Relationship Management Platform
- Hotel Digital Operations Training Platform
- Wintour Scenario-Based Simulation Sandbox
- Tourism & Hotel Big Data Application Training Platform
- Hotel Financial Management Training Platform
- Tourism Digital Marketing Training Platform
- Catering Digital Operations Training Platform
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Courses
- SERVICE
- ABOUT
Service
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International Cooperation
Service Overview: Top-tier vocational colleges in China are expanding their reach overseas, exporting Chinese vocational education standards. As more Chinese hotel and tourism enterprises expand abroad, collaborating with local vocational schools to cultivate application-oriented technical and skilled talents that meet the requirements of Chinese-funded hotel and tourism enterprises has become a new trend in the development of Chinese tourism management vocational education. As a Chinese technology-based education company with an international vision, Wintour has been exploring ways to introduce high-quality digital marketing and operations courses to overseas markets, assisting Chinese tourism colleges in establishing overseas campuses. To this end, Wintour has partnered with the School of Hotel and Tourism Management at the Hong Kong Polytechnic University to develop an English-language social media marketing practice course, achieving remarkable results in undergraduate teaching at the university. Furthermore, Wintour actively participates in the activities of the Asia Pacific Council on Hotel, Restaurant, and Institutional Education (ApacCHRIE), striving to become a bridge for the international development of tourism management majors in Chinese vocational colleges. -
Practical Training Lab Operations
Many higher education institutions offering tourism management programs experience varying levels of utilization in their training labs. This is primarily due to the disconnect between the lab's software and hardware and the curriculum and teaching methods. Course designs often lack practicality and relevance, and instructors and service providers fail to design practical training tasks from the perspective of practical teaching and in line with industry demands. Additionally, the absence of effective course data monitoring and feedback mechanisms hinders the timely identification and resolution of issues during usage.
To address these problems, Wintour employs several measures to enhance the utilization and effectiveness of training labs. Firstly, Wintour equips the labs with cloud-based experimental spaces, allowing students to conduct personalized experiments and training anytime and anywhere according to their learning progress, greatly enhancing the flexibility and convenience of online experimental training. Secondly, Wintour provides experimental training task support for multiple core courses in tourism management and hotel management, realizing efficient sharing of experimental resources and enriching students' practical experience. Moreover, Wintour designs comprehensive, interdisciplinary experimental projects, incorporating real-world enterprise resources, enabling students to participate in authentic industry projects and gain valuable practical experience. Through digital systems, Wintour monitors the usage of laboratory courses, analyzes utilization data, and regularly collects feedback from teachers and students to continuously optimize the lab's operational effectiveness.
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Wintour Intelligent Learning Cloud Platform
The Wintour Intelligent Learning Cloud Service Platform is a comprehensive cloud platform integrating multiple courses, specifically designed to meet the digital teaching needs of tourism management majors. It offers several significant advantages. First, the platform integrates multiple courses, providing a rich training curriculum system that covers various digital teaching needs, helping teachers and students achieve multidisciplinary teaching and learning on a single platform. Second, the platform connects with multiple training software, supporting various professional skills training, allowing students to perform practical operations in a virtual environment and enhance their practical abilities. Additionally, the platform consolidates virtual simulation training resources and platforms based on professional environments and work processes, enabling teachers to conduct innovative digital training teaching research and practice, providing students with a realistic professional simulation experience. Furthermore, the platform facilitates teacher-student interaction, remote collaboration, comprehensive assistance, and intelligent evaluation, supporting interaction and collaboration between teachers and students anytime, anywhere, thereby improving teaching effectiveness. The Wintour Cloud Service Platform also deepens the integration and innovation of online and offline education, offering flexible teaching modes that make the educational process more diverse and efficient, meeting the needs of different learners. The platform creates conditions for improving outcome evaluation, strengthening process evaluation, and exploring value-added evaluation, promoting student learning data tracking and comprehensive quality evaluation based on the learning process, thus enhancing teaching quality. Additionally, the platform advances the integration of teaching, learning, management, evaluation, and research in schools, providing comprehensive support and services to help schools achieve digital transformation and enhance overall educational standards. Through these advantages, the Wintour Intelligent Learning Cloud Service Platform significantly enhances the teaching quality and learning outcomes of tourism management courses, providing strong support for the digital transformation of tourism education.