Hotel Front Office Management and Digital Operation Course
The Hotel Front Office Management and Digital Operations course is a core course in hotel management programs. With the digital transformation revolutionizing front office management and service models in the hotel industry, the prevalence of self-service, intelligent technology applications, data-driven personalized services, and mobile technology support is changing the nature of front office work. This demands that front office staff enhance their technological literacy and possess capabilities in data analysis, revenue management, product sales, personalized service, and customer relationship management. They also need coordination and organizational skills to effectively arrange and coordinate various resources.
Wintour provides innovative front office management course instructors with practical training task teaching resources based on front office work scenarios. Through project-based teaching using practical training tasks such as PMS data analysis, dynamic pricing, online upselling and cross-selling, membership system setup, online concierge service setup, and front office marketing automation strategy design, students cultivate digital literacy, teamwork, and collaboration skills, as well as comprehensive professional abilities in front office positions.
Features
- Digital Skills Development: The course content includes PMS data analysis, dynamic pricing, online upselling and cross-selling, membership system setup, online concierge service setup, and front office marketing automation strategy design, comprehensively enhancing students' digital literacy and technical application abilities.
- Project-Based Learning: Through project-based learning, students participate in real projects to cultivate teamwork, communication, and collaboration skills, improving their ability to solve practical problems.
- Innovation-Driven: Encouraging students and teachers to explore and apply the latest digital technologies and tools, continuously innovating front office management and service models.
- Close Integration with Industry Trends: The course content closely follows the digital transformation trends in the hotel industry, ensuring that students' knowledge and skills meet the latest industry development requirements, enhancing their competitiveness in the job market.
Technology And Tools
- Wintour Smart Learning Platform
- DOSSM-SalesTech Digital Marketing System
- DOSSM-MarTech User Data Platform and Marketing Automation System
- Wintour Tourism (Hotel) Big Data Application Platform
Innovations
- Blended Learning (based on Wintour Smart Learning Platform)
- Project-Based Learning
Practice
- PMS Data Analysis
- Dynamic Pricing and Rate Plan Setup
- Online Upselling and Cross-Selling
- Membership System Setup
- Online Concierge Service Planning and Setup
- Personalized Front Office Service Strategy Design Based on Marketing Automation