University-Enterprise Collaboration-Based Digital Marketing and Operations Practice Camp
Relying on a university-enterprise collaboration mechanism, Wentu supports university teachers in organizing a 1-2 week digital marketing and operations practice camp. The program provides full-process teaching support, from enterprise selection and teaching content design to platform construction and evaluation feedback. Students work with real businesses as subjects, conducting research, analysis, creative design, and platform construction centered around digital marketing and operations. Through project advancement, they enhance their practical experience and digital innovation capabilities.
Service Targets
Integrate real enterprise projects to create practical and evaluable hands-on learning experiences.
Service Content
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Enterprise Selection and Collaboration Mechanism Establishment
- Assist teachers in selecting high-quality enterprise resources that align with course objectives and establish a stable, efficient university-enterprise collaboration model.
- Ensure practical projects are highly consistent with actual enterprise business needs to enhance the industry relevance of teaching.
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Practice Camp Teaching Content and Plan Design
- Based on enterprise research outcomes, scientifically develop teaching content and implementation plans, covering business analysis, platform planning, content creativity, and promotional strategy design.
- Provide suggestions for teaching organization and task division to ensure teaching objectives are consistent with students' growth paths.
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Industry-Grade Platform Construction and Operation Guidance
- Provide Wentu's independently developed digital marketing and operations software, supporting students in building enterprise e-commerce platforms, creating platform content, and setting operational strategies.
- Achieve a combination of "tools + methods" to enhance students' digital tool application and platform construction capabilities.
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Outcome Output and Enterprise Participatory Evaluation
- Students submit complete e-commerce platform prototypes and accompanying operational plans (including promotional strategies and evaluation metrics) in groups.
- Invite enterprise representatives to participate in outcome evaluation, verifying the feasibility and innovation of the work and enhancing students' sense of practical project experience and professional competence.