Hotel Digital Operations is an interdisciplinary field that integrates new knowledge, technologies, and methods from multiple disciplines. It is a compulsory course for cultivating digital operation talents in the hotel management programs of higher education institutions. Wintour has brought together renowned experts in the field of digital hotel operations to collaboratively develop textbooks and has utilized Wintour's advanced training software and teaching platform to meticulously create a distinctive digital hotel operations course.

This course aims to help students comprehensively understand the fundamental knowledge of digital hotel operations, recognize the key technologies and data-driven concepts influencing digital hotel operations, become familiar with the application scenarios of digital customer experience in hotels, and envision the future of digital innovation in the hotel industry. The course content outlines the application of digital technologies in key areas such as guest services and operational management in hotels, allowing students to fully grasp the transformation of the modern hotel industry brought about by the new generation of information technology from multiple perspectives. Additionally, Wintour can provide real data from front office, housekeeping, food and beverage, and engineering departments. Through project-based teaching methods, it aims to cultivate students' data-driven thinking.

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Digital Hotel Operations Course

Features

  • Comprehensive Fundamental Knowledge: Students will learn the fundamentals of digital hotel operations and master the necessary theoretical knowledge.
  • Key Technology Analysis: The course delves into the key technologies influencing digital hotel operations, such as mobile internet, the Internet of Things (IoT), big data, artificial intelligence, and the metaverse.
  • Practical Application Scenarios: Through the analysis and explanation of real cases, students will understand the application scenarios of digital hotel operations from both customer service and internal operations perspectives.
  • Future Outlook: The course will guide students to envision future trends in digital innovation within the hotel industry, fostering forward-thinking and aspirations for career development in the hospitality sector.

Technology And Tools


  • Wintour Smart Learning Platform
  • Wintour Hotel Digital Operation Training Platform


Innovations


  • Blended Learning (based on Wintour Smart Learning Platform)
  • Project-Based Learning


Recommends

Digital Operations in Hotel Industry--ISBN 9787568088121 (Huazhong University of Science & Technology Press)

Digital Operations in Hotel Industry--ISBN 9787568088121 (Huazhong University of Science & Technology Press)

  • Co-authored by numerous leading figures in digital operations within the Chinese hotel industry.
  • Explains hotel digital operations from both service and management perspectives.
  • Systematically summarizes the concepts and methodologies of digital operations in hotels.


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