Wintour

Wintour Hotel Digital Marketing Training Platform combines hotel digital marketing tasks with virtual simulation technology to create a comprehensive training environment. This platform includes digital marketing system, loyalty management system, and mini-programs and official website developed using virtual simulation technology. The digital marketing system integrates content management system, booking engine, and online store sales management system, providing essential functions for hotels to carry out digital marketing activities. The loyalty management system supports hotels in conducting direct online sales. To provide students with a complete practical experience and performance evaluation, the Wintour platform integrates virtual payment and virtual user interfaces (including WeChat official accounts, WeChat mini-programs, and the official website) into the training system. This innovation not only offers students hands-on opportunities but also enables them to master and apply key digital marketing skills in a safe, simulated environment.

The Wintour Tourism and Hospitality Customer Relationship Management Platform (DOSSM-MarTech) is a user data-driven customer relationship management system, serving as an effective tool for precise customer service and personalized recommendations. It emphasizes deep interaction with customers at various touchpoints and leverages the acquisition and analysis of interaction data. By combining this data with marketing automation tools, DOSSM-MarTech facilitates personalized recommendations, helping enterprises achieve deep customer engagement and growth. DOSSM-MarTech can be integrated with the membership management module of the Wintour Digital Marketing Management Platform (DOSSM-Saletech), forming an experimental training platform that aligns with both the current state of customer relationship management in tourism enterprises and the future trends in customer relationship management.

The essence of digital operations lies in data-driven decision-making. The Wentu Hotel Digital Operations Training Platform seamlessly integrates real operational data from hotel Property Management Systems (PMS), Food & Beverage services, room management, and energy consumption monitoring with practical training tasks. This platform is designed to cultivate students' data analysis skills and business acumen. It features a visual central platform that combines data display and analysis, along with a variety of data analysis tasks across different business functions. Within this visual central platform, students can intuitively view and analyze data from various typical hotel operations. The data is processed using big data technologies, involving the collection, cleaning, analysis, and in-depth mining of hotel operational data, resulting in easily understandable data reports. The platform's data undergoes rigorous anonymization to ensure information security while facilitating its use for educational purposes. Specific data analysis tasks require students to analyze data based on the specific requirements of the training. These tasks include, but are not limited to, analyzing room reservations, PMS data, F&B Point of Sale (POS) system data, energy consumption data, as well as room consumables and cleaning service data. By completing these training tasks, students will gain a deep understanding of data processing and analysis methodologies, develop a digital operations mindset, and establish a solid foundation for their future careers as digital operations professionals in the hotel industry.

The Wintour Scenario-Based Simulation Sandbox is an innovative digital teaching tool developed under the "serious game learning" concept. This sandbox is specifically designed to enhance students' deep understanding of specific industry operations and their problem-solving abilities. By simulating micro-task scenarios in business management and operations, the Wintour Sandbox allows students to discuss and decide on corporate issues in a gamified interface over two class hours, encouraging them to boldly question and reflect while applying course knowledge. On this sandbox, students need to transform theoretical knowledge into practical operations by addressing specific problems or typical work tasks in simulated scenarios through a "game level-clearing" approach to problem-solving and completing challenges. This learning method is not only engaging and challenging but also effectively enhances students' critical thinking and teamwork skills. The system evaluates and ranks students based on the effectiveness of their task completion, thus stimulating their enthusiasm and participation.

The Wintour Tourism (Hotel) Big Data Application Experiment System is a comprehensive practical teaching platform designed specifically for big data application courses in the tourism and hotel industries, requiring no programming language background for teachers and students. Based on millions of real, anonymized industry data points, the platform provides a rich repository of tool modules, algorithm models, and BI data analysis libraries for training purposes. The training tasks encompass the entire big data application workflow, including data collection/preprocessing, data processing and analysis, data visualization, and scenario application. The platform is divided into two systems: Tourism Big Data and Hotel Big Data, to meet the specific professional directions and course requirements. The Tourism Big Data system collects and anonymizes real visitor data from a tourist attraction. Through data cleaning, analysis, and mining, integrated with third-party big data profiling tags, students can analyze the data of a scenic spot or tourist destination from multiple dimensions, such as historical visitor flow, popular routes, duration of stay, frequency of visits, and sources of visitor groups. The Hotel Big Data system, based on big data principles and algorithms, uses hotel operational data for analysis. By collecting, cleaning, analyzing, and mining related business data from hotels, students will learn how to apply big data analytics and methodologies to evaluate the operational efficiency of hotels and their various business departments.

The Wintour Hotel Financial Management Training Platform is a training system built on real hotel operational data, designed to deepen students' understanding of hotel financial management through practical exercises. This platform encompasses various aspects of hotel operations including room revenue, and catering income, as well as associated operational costs like food and beverage costs in restaurants, human resources expenses, and energy consumption. The training content not only includes the calculation of specific financial indicators but also the integration, detailed interpretation, and visualization of various financial statements. During the execution of various training tasks, students will not only learn the principles and internal logic behind these reports but will also learn how to flexibly transfer and apply related knowledge, thereby fully mastering the critical role of reports in daily hotel operations. This training platform, by simulating real business scenarios, helps students develop systematic financial analysis skills and enhances their ability to solve practical problems.

The Wintour Tourism Digital Marketing Platform is composed of a digital marketing management system and a customer service mini-program developed using virtual simulation technology. The digital marketing management system supports online management of various tourism products, including group tours, individual travel, and attraction tickets, providing students with a comprehensive solution for designing and managing tourism products from concept to launch. Additionally, the platform includes features for marketing promotion and membership management, enabling students to practice strategies such as membership management, stored-value card marketing, and electronic coupon promotions, thus mastering key digital marketing strategies in the tourism industry. The mini-program platform, developed with virtual simulation technology, offers a simulated real-world digital marketing environment, greatly enhancing the learning experience. Students can complete various practical training tasks within this mini-program and use its features to review and assess their task outcomes. This immediate feedback mechanism allows students to receive real-time evaluations, encouraging them to adjust and optimize their marketing strategies based on the feedback, effectively improving the practicality and effectiveness of the training.

The Wintour Catering Digital Operations Training System is an advanced educational platform designed to align with the current mainstream digital operation models in the market, such as those used by platforms like Meituan and Dianping. This system is specifically tailored for students in fields related to tourism management, hotel management, and catering management. Within this simulated training environment, students will undertake a series of critical digital operation tasks in catering, covering areas such as takeout operations, dine-in management, merchandise sales, user management, online restaurant decor, and the planning and execution of marketing activities. All training tasks are performed through a mini-program developed using virtual simulation technology, allowing students to visually review and optimize their training outcomes. Through the Wintour Catering Digital Operations Training System, students not only acquire necessary theoretical knowledge but also enhance their operational skills and problem-solving capabilities through hands-on practice, gaining a deep understanding of how to effectively use online operational strategies to drive growth in the catering business.